Dove’s Dad Commercial Won the Super Bowl

Super Bowl commercials do one (maybe two) of the following to the viewers: hype us up, make us laugh, or make us cry.  This year there were a few of the hype and comedic commercials… but it was the attempts to make us cry that seemed to prevail.

The folks at Dove have decided to go with the latter this year by running an ad as part of its #RealStrength campaign, which depicted children of all ages and races calling out for their father.  Essentially, the spot contains only one word the entire time: “dad.”  Whether it was “dad,” “daddy,” or “dada” the commercial shows real dads who are a positive influence on their children.

This commercial brought on all the feels.  Chills, Goosebumps, tears… you name it we felt it!  In doing research for this commercial Dove says that it conducted a survey in which only 13% of the 1,000 fathers surveyed said that fathers are portrayed as care givers for their children.  This commercial is perfect.  It’s a simple and beautiful statement.  Fathers are responsible for more than teaching their children about sports, girls and cars.

Recently, mom and I have been playfully arguing back and forth about Jackson’s first words.  I swear we’ve heard him say “dada” a few times.  Hearing your son call you dad for the first time would make even the Grinch’s heart grow..

Most of the time dads are portrayed in a negative light in the media. I for one am happy to be a dad who prides himself in being largely involved in his son’s life.  I am glad this ad ran during the Super Bowl, not just because of how horrible the other ads were, but because it gives us dads a little air time in a positive light.  Plus, it gave us a good reason to shed a few tears… but only a few, because remember dads are tough… we don’t cry!

dad

The Worst Parenting Related Super Bowl Commercials

  1. Coke: “Make it Happy”

Today’s buzz word is BULLYING.  Everywhere you turn bullying, bullying, bullying.  It is a societal epidemic.  Schools are riddled with children who are afraid to be themselves and Coke all of a sudden has a solution?  Nope, not going to happen.  Don’t put any onus on the bully, just drink coke and life is great!  This had a chance to do something good.. .but instead it was just empty promises from a company who gives kids cavities and diabetes, not ways to deal with bullying.

  1. Nissan: “With Dad”

First of all, this wasn’t even a commercial; it was a full length feature film.  Premise of a son torn between happiness for his successful dad and resentment for his absent father?  Again… we might have something here… I thought the dad might die in a crash or something and the son would think about the time he missed out on with his dad especially with “Cats in the Cradle” playing in the background. I was invested in this one… I thought this one had it all.  All that was missing here was Jack telling Rose farewell in the frozen Atlantic.  But then the ad ends with the dad picking up the son in a Nissan… that’s it?  I feel like this ad did the reverse of what it was trying to do… selfish dad comes around only when it’s convenient to him. There was definitely some hidden propaganda in this one, I’m just not sure what it was.

  1. Nationwide: “Make Safe Happen”

Just throwing death in our faces during the Super Bowl?  If there was ever a perfect time for Ron Burgundy’s quote “Well that escalated quickly” this was it!  I get the premise of the ad… yet… not sure the message was delivered appropriately, and definitely wasn’t delivered in the right setting.   There are better avenues to educate parents on keeping their children safe and Nationwide decides to use the Super Bowl which is a time away from reality for so many people. The Super Bowl?  The FREAKING SUPER BOWL?  You chose the Super Bowl to kill a child?  If I wasn’t already freaked out enough about my son starting to crawl… you literally killed a little boy in front of our eyes!   Nationwide says they created this ad to get everyone “talking.”  Well you did just that… we’re talking about how much we hate you Nationwide.  If this commercial makes you want to buy Nationwide insurance, then I literally loathe you more than this commercial itself.